Bold, comfy, and built for everyday ‘living golf’.
BooYaa Golf, South Africa’s premier golf apparel brand, has launched its first Lifestyle T-shirt range featuring six fresh tees that take the BooYaa feeling off the fairway and into everyday life.
Each shirt carries that confident BooYaa identity, cut from a soft cotton blend (95% cotton, 5% elastane) and finished with clean, high-impact prints. The shirts retail at R599 per tee.
“This isn’t just golf. This is BooYaa,” says Chantelle van Greune, Head of Marketing at BooYaa Golf. “The Lifestyle range is for people who live the game and the energy that comes with it at the course, the coffee run, or a Friday braai. If you can shout it, you can wear it.”
The six tees:
- BooYaa Lifestyle t-shirt – DVT (Navy): A champion’s nod to BooYaa ambassador Daniel van Tonder. Athletic fit, statement navy, and the exclusive DVT logo that carries BooYaa’s power, precision, and presence.
- BooYaa Lifestyle t-shirt – BooYaa (Black): This is the icon. Bold neon roundel with the BooYaa name up front. It is confident, unmistakable, and easy to pair with jeans, shorts, or golf trousers.
- BooYaa Lifestyle t-shirt – Neon Living (Bright aqua): Fresh, modern, and effortlessly cool. Bright aqua base with neon “BooYaa Living Golf” detailing for that on- and off-course vibe.
- BooYaa Lifestyle t-shirt - Grey Living (Grey): Clean and minimal with the Living Golf emblem. Lightweight, breathable feel and a streamlined, athletic silhouette.
- BooYaa Lifestyle t-shirt – White Living (White): Crisp classic with a multi-colour BooYaa Living Golf print. Structured enough for the clubhouse; relaxed enough for weekends.
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BooYaa Lifestyle t-shirt – Green Living (Muted green): Laid-back, course, calm with a pop of orange and navy. An easy-going fit for movement and all-day wear.
Fit, fabric, and feel
All six tees use BooYaa’s comfortable cotton-elastane blend (95/5) for a soft hand-feel with a bit of stretch, then finish the look with sharp logos and colour-true prints. The result is tees that move with you and hold their shape.
“BooYaa is about confidence with purpose. We deliver premium gear that fits right and looks the part,” adds van Greune. “Some play golf. We play BooYaa. These tees bring that attitude into daily life.”
The Lifestyle T-shirt range is available now at R599 each while stocks last.
About BooYaa Golf
Founded in South Africa by passionate golfers Ruan Lotz and Johan van Greune, BooYaa Golf combines the thrill of the game with a fresh approach to golf apparel. With a name inspired by the joy of golf's great moments, BooYaa Golf offers both enthusiasts and newcomers to the game with stylish and functional gear. Dedicated to innovation and quality, BooYaa Golf is challenging the status quo and is focused on becoming one of the most loved apparel brands in the golf community. For more information, visit www.booyaagolf.co.za.