Golf is a premium golf and lifestyle apparel brand designed in South Africa and now expanded to 11 countries. Founded by passionate golfers Ruan Lotz and Johan
van Greune, the brand celebrates the moments that make the game unforgettable — from the perfect strike to the laughter shared between friends walking the fairway.

Known for bold design, premium fabrics, and a fresh take on modern golf style, BooYaa Golf creates apparel that moves effortlessly from the course to everyday life. The brand’s growing community includes professional golfer Daniel van Tonder, alongside a diverse group of ambassadors and collaborators, including rugby legend Morné Steyn, Springbok stars Steven Kitshoff and Malcolm Marx through the Bomb Squad collaboration, and international actor Derek Ramsay.

BooYaa Golf continues to expand its global presence while bringing energy, personality, and distinctly modern spirit to the game.

BooYaa Golf is about celebrating living golf.

At BooYaa Golf, our Ambassadors are the heart and soul of our community — passionate golfers who embody the spirit of fun, style, and excellence both on and off the course. Selected for their love of the game, infectious energy, and authentic connection with fellow golfers, they represent everything BooYaa stands for: bold personalities, great vibes, and an unapologetic celebration of the sport we all love. Whether they’re competing, creating content, mentoring others, or simply living their best golf life, our Ambassadors help spread the BooYaa energy across South Africa and beyond.

Meet our incredible team of ambassadors below