In golf, confidence is everything. And nothing says confidence like the right gear and the right people wearing it. From pro athletes to music icons, BooYaa Golf, South Africa’s premier golf apparel brand, is proving that bold collaborations turn heads and help redefine the game.
Across the globe, golf fashion has taken a sharp turn into the mainstream. Brands like PXG, Malbon, and even Vogue-backed partnerships are pushing the sport’s image from stuffy to stylish. For BooYaa Golf, that shift is at the core of who they are. As a proudly South African brand, BooYaa has built its identity around energy, premium quality, and unapologetic individuality. And its ambassadors embody that perfectly.
From the fairways to the front row, BooYaa is repped by a dynamic lineup of personalities who each bring their own swagger to the course. There’s Jo Black, the platinum-selling artist whose BLXCK Collection with BooYaa is already making waves. Daniel van Tonder, a powerhouse on the PGA Tour, flies the BooYaa flag in every swing. Rugby legend Morné Steyn brings grit and national pride to the brand, while music icon Ampie keeps the vibes high on and off the green.
Add to that the elegance of Layla Arrison, SuperSport’s first English female rugby commentator; the flair of Springbok women scrumhalf Rumandi Potgieter; and the pan-African charisma of Derek Ramsay, one of the Philippines’ most recognisable film and TV personalities, and it’s easy to see why BooYaa’s ambassador family turns heads wherever they go.
“We don’t believe in safe. We believe in impact,” says Chantelle van Greune, Head of Marketing at BooYaa Golf. “Our ambassadors aren’t just faces on a poster. They’re part of our DNA. Each one brings something real, something bold, something that says, ‘This isn’t just golf, this is BooYaa.’ We’re incredibly proud to collaborate with individuals who embody our message of confidence, authenticity, and premium performance.”
While big-name collaborations are nothing new for global sports brands, BooYaa’s approach is distinctively local with global appeal. These aren’t gimmicky endorsements, but partnerships rooted in mutual respect and shared energy. The result? A brand that feels alive, evolving, and connected to real players and real fans.
In a sport once dominated by neutral tones and rigid dress codes, BooYaa is leading a movement where personality matters, style is power, and the course becomes a canvas. With ambassadors who live loud and play hard, BooYaa is reminding golfers everywhere: if you can shout it, you can wear it.
This isn’t just golf. This is BooYaa.
For more information or to explore BooYaa’s latest collections, visit www.booyaagolf.co.za.
About BooYaa Golf
Founded in South Africa by passionate golfers Ruan Lotz and Johan van Greune, BooYaa Golf combines the thrill of the game with a fresh approach to golf apparel. With a name inspired by the joy of golf's great moments, BooYaa Golf offers both enthusiasts and newcomers to the game with stylish and functional gear. Dedicated to innovation and quality, BooYaa Golf is challenging the status quo and is focused on becoming one of the most loved apparel brands in the golf community. For more information, visit www.booyaagolf.co.za.