BooYaa Golf, South Africa’s premier golf apparel brand, has announced professional golfer Daniel van Tonder as its newest official brand ambassador, adding a fresh edge to the brand’s growing family of South African sports personalities. Known for his powerful game and cool-headed consistency on the course, van Tonder brings both performance and personality to the partnership.
“It’s really exciting,” says van Tonder. “BooYaa Golf is as much a golf brand as it’s about confidence, energy, and pushing the limits. This is exactly how I approach my game. Being part of a brand that embraces individuality and performance at the same time is a great fit for me.”
Having recently secured his DP World Tour card and preparing to compete on the PGA Tour, van Tonder says the brand reflects his personal style—both on and off the course.
“I like to keep things simple but sharp, and BooYaa makes that easy. Their gear looks great without being over the top, and it’s designed to perform under pressure. Just like my approach to golf—I focus on the fundamentals but always try to bring a little extra edge.”
As a South African brand, BooYaa’s rise in the golfing world has gained momentum by doing things differently.
“BooYaa has this fresh, modern take on golf fashion that stands out without being distracting. A lot of brands either focus too much on performance or too much on style. BooYaa nails both. Plus, their gear actually feels as good as it looks, which isn’t always the case with golf apparel,” says van Tonder.
For him, high-performance gear is non-negotiable.
“Comfort and flexibility are a big deal for me. When I’m playing, I need clothes that move with me, not against me. BooYaa’s fabrics are lightweight, breathable, and designed for performance, so I never have to think about what I’m wearing. I can just focus on my game.”
The partnership is also about shifting perceptions in golf and inspiring a new generation of players.
“I think it’s going to bring a fresh energy to the game, especially for younger players. Golf is evolving, and people want to express themselves more on the course. BooYaa is all about that. It breaks away from the traditional while still respecting the game. Hopefully, this partnership inspires more golfers to play with confidence and have fun while doing it.”
Fans can expect some exciting developments in the coming months.
“We’ll be showcasing new gear, sharing behind-the-scenes content, and maybe even dropping some exclusive designs. It’s all about bringing style, performance, and personality together, and I can’t wait to share that with everyone,” says Chantelle van Greune, Global Marketing Manager at BooYaa Golf.
For her, the partnership was a natural fit.
“Daniel embodies everything BooYaa stands for—drive, determination, and bold individuality. He’s one of South Africa’s most exciting talents, and we’re proud to have him on board as a face of the brand.”
As BooYaa Golf continues to disrupt the world of golf apparel with its premium quality and unapologetically bold identity, Daniel van Tonder adds momentum to a movement that’s changing the game—one swing at a time.
For more information on BooYaa Golf, visit www.booyaagolf.co.za.
About BooYaa Golf
Founded in South Africa by passionate golfers Ruan Lotz and Johan van Greune, BooYaa Golf combines the thrill of the game with a fresh approach to golf apparel. With a name inspired by the joy of golf's great moments, BooYaa Golf offers both enthusiasts and newcomers to the game with stylish and functional gear. Dedicated to innovation and quality, BooYaa Golf is challenging the status quo and is focused on becoming one of the most loved apparel brands in the golf community. For more information, visit www.booyaagolf.co.za.