BooYaa Golf, South Africa’s premier golf apparel brand, and the Bomb Squad have teamed up on a new, proudly South African golf collection that brings rugby’s intensity and unity to the fairways with bold design, premium performance, and everyday wearability. The range debuts on 24 September (Heritage Day) at The Pro Shop, with online availability via BooYaa’s store.
“The BooYaa and Bomb Squad collaboration is the perfect fit. Rugby and golf both live far beyond the field and the course. Together, we represent a lifestyle,” says Steven Kitshoff, speaking on behalf of the Bomb Squad. “This range is bold, high-quality, and built for people who want to carry the Bomb Squad spirit with them, whether they’re teeing off or just enjoying the game with friends.”
At launch, the collection features three distinct shirts that translate South African sport culture into modern golf wear:
- Heritage: A vivid celebration of the Rainbow Nation, with colour and iconography that signal unity and national pride.
- Green Mamba: A sleek, tone-on-tone green pattern that nods to the mamba’s scales and SA sport colours.
- Field Goal: Clean vertical lines in white, teal, and deep blue that mirror rugby field markings for a crisp, athletic look.
“As a proudly South African retailer, partnering with equally proud SA brands like BooYaa and the Bomb Squad was a natural fit,” says Sven Pederson, marketing manager of The Pro Shop. “Launching on Heritage Day is exactly right. We expect customers to embrace the fun, the quality, the bold designs, and the connection to the Bomb Squad team as a true reflection of South African spirit.”
For BooYaa, the collaboration grew from a shared view of what sport can mean in people’s lives.
“This partnership captures rugby’s grit and camaraderie alongside golf’s finesse and sportsmanship,” says Ruan Lotz, co-founder of BooYaa Golf. “It blends two codes into one statement, a fusion of bold energy with refined performance that resonates on and off the course.”
The BooYaa Bomb Squad collection launches 24 September 2025 at The Pro Shop (select stores and online) and via BooYaa’s online store.
About BooYaa Golf
Founded in South Africa by passionate golfers Ruan Lotz and Johan van Greune, BooYaa Golf combines the thrill of the game with a fresh approach to golf apparel. With a name inspired by the joy of golf's great moments, BooYaa Golf offers both enthusiasts and newcomers to the game with stylish and functional gear. Dedicated to innovation and quality, BooYaa Golf is challenging the status quo and is focused on becoming one of the most loved apparel brands in the golf community. For more information, visit www.booyaagolf.co.za