South African-based golfing apparel manufacturer BooYaa Golf is celebrating its second year in business, marking a milestone of growth, innovation, and a uniquely bold approach to the golf industry. Known for its distinctive, high-performance designs that resonate with golfers worldwide, BooYaa Golf has quickly positioned itself as a disruptor in the traditionally conservative golf apparel market.
Founded by Ruan Lotz and Johan van Greune, BooYaa Golf was inspired by the triumphant moments that golfers experience both on and off the course.
"The name ‘BooYaa’ is meant to be shouted out during a celebratory moment, like sinking a winning putt or making a thrilling chip-in," explains Lotz. “If you can’t shout it out with pride, you can’t wear it. BooYaa is a rallying cry for golfers to express their passion and connect with others.”
This sense of boldness and energy is at the heart of BooYaa Golf’s design philosophy. Lotz and van Greune, both avid golfers, ensured the brand’s products fuse cutting-edge fashion with functionality. From tailored golf shirts that stay in place during powerful swings to accessories that make a statement, BooYaa Golf has become synonymous with confidence and performance.
In its two years, BooYaa Golf has evolved into a brand that prioritises innovation and sustainability. The company is committed to eco-friendly practices, with plans to incorporate materials such as bamboo, charcoal, and recycled plastics into its product lines. BooYaa’s eco-conscious efforts extend to its packaging as well, using recycled bags for deliveries.
“We recognise the growing importance of sustainability in the golf industry, and we are proud to be part of this movement,” says van Greune. “It’s not just about great products but about creating a brand that cares for the environment.”
Launching a premium golf apparel brand in South Africa came with its challenges, including scepticism from local competitors. However, BooYaa Golf quickly silenced doubters by breaking into new markets and forming partnerships with influential golfers.
“People were shocked that such a high-quality brand could come from South Africa,” says Lotz. “But once they experienced the quality and design of our products, their perception changed. Now we’re outfitting major corporate companies and getting repeat orders.”
As BooYaa Golf continues its upward trajectory, the brand is gearing up for new product launches and an exciting marketing campaign designed to “BooYaafy” the golf world. The company plans to expand its global reach, building on the momentum it has gained in its first two years. With a focus on e-commerce, BooYaa Golf is making its products more accessible to golfers worldwide, leveraging digital channels to engage with customers and showcase its bold, performance-driven apparel.
“Our vision for the next five years is clear,” says van Greune. “We want to establish BooYaa Golf as a leader not just in South Africa, but globally. Our passion for golf, innovation, and sustainability will continue to drive us as we push the boundaries of what a golf brand can be.”
As BooYaa Golf celebrates its second anniversary, it stands as a testament to the power of South African creativity, boldness, and perseverance. The future is bright for this rising brand, and golfers around the world are ready to shout “BooYaa” in triumph.
Founded in South Africa by passionate golfers Ruan Lotz and Johan van Greune, BooYaa Golf combines the thrill of the game with a fresh approach to golf apparel. With a name inspired by the joy of golf's great moments, BooYaa Golf offers both enthusiasts and newcomers to the game with stylish and functional gear. Dedicated to innovation and quality, BooYaa Golf is challenging the status quo and is focused on becoming one of the most loved apparel brands in the golf community. For more information, visit www.booyaagolf.co.za.