BooYaa Golf, South Africa’s premier golf apparel brand, has issued an urgent warning to fans and customers about the growing circulation of counterfeit BooYaa caps being sold through unauthorised sellers and online platforms.
"We've seen an alarming increase in fake BooYaa caps in the market, and we want to make it clear: these products are not manufactured, endorsed, or approved by BooYaa Golf," says Chantelle van Greune, Global Marketing Manager at BooYaa Golf. "They not only compromise on quality and durability, but they also misrepresent what our brand stands for—premium craftsmanship, performance, and authenticity."
Counterfeit products often appear legitimate at first glance but fail to meet BooYaa’s exacting standards. Imitation caps may be constructed with poor materials, lack proper branding details, or display outdated or incorrect designs.
"If the price seems too good to be true, it usually is," van Greune adds.
BooYaa is actively working with its retail partners, including The Pro Shop and its official online store, to track and report fake listings. Customers are urged to:
- Shop only from verified BooYaa retail outlets or the official online store at www.booyaagolf.co.za.
- Check for authentic BooYaa branding, stitching, and swing tags.
- Avoid purchasing from random third-party resellers on online marketplaces.
Beyond protecting the brand, BooYaa's concern lies with the loyal customers who might unknowingly be supporting counterfeiters.
"We’re more than just a label—we’re a community. And we want everyone who wears BooYaa to know they’re part of something real."
BooYaa encourages anyone who suspects a counterfeit listing or has purchased a suspicious item to contact the brand via their Web site. The company will continue raising awareness and taking necessary legal steps to protect its intellectual property and its customers.
"We don’t do boring, and we don’t do fake," van Greune concludes. "If you can SHOUT it—you can WEAR it—but only if it’s BooYaa."
For verified stockists and product authentication tips, visit www.booyaagolf.co.za.
About BooYaa Golf
Founded in South Africa by passionate golfers Ruan Lotz and Johan van Greune, BooYaa Golf combines the thrill of the game with a fresh approach to golf apparel. With a name inspired by the joy of golf's great moments, BooYaa Golf offers both enthusiasts and newcomers to the game with stylish and functional gear. Dedicated to innovation and quality, BooYaa Golf is challenging the status quo and is focused on becoming one of the most loved apparel brands in the golf community. For more information, visit www.booyaagolf.co.za.